Radio-Assist added to three Saudi regional sites
SAUDI ARABIA: Netia is working with systems integrator First Gulf to extend the Radio-Assist 8 suite of digital audio software at Radio Riyadh to include three regional stations in Jizan, Hail, and Tabuk.
The project is part of a larger multi-year national media infrastructure programme overseen by the Saudi Ministry of Culture and Information (MOCI). The extension of Radio-Assist will reportedly bring more sophisticated production tools to the three stations and simplify their exchange of media with the kingdom’s central Radio Riyadh station.
‘We are proud to be working with Netia to extend state-of-the-art production and broadcast capabilities to regional stations and to facilitate and streamline the exchange of content between the countr’'s radio broadcaster,’" said Naim G. Saidi, CEO of First Gulf Company.
The installation of Radio-Assist at Jizan, Hail, and Tabuk ensures the interoperability of media management systems across broadcast stations and provides the foundation for shared access to the extensive national archives being created by MOCI.
‘Saudi Arabia is undertaking an ambitious upgrade to its national media infrastructure, and we're pleased to be a part of this project,’ said Thomas Dresch, project manager at Netia. ‘With this latest Netia installation, key radio stations across the country have been able improve their local production capabilities while taking much greater advantage of resources and programming at Radio Riyadh.’