Richard Waldner joins Imagine as EMEA channel sales director
EMEA: Imagine Communications has announced the appointment of Richard Waldner as director, channel sales EMEA. Based in Munich, Germany, he will be responsible for strengthening the manufacturer’s existing relationships and developing new paths to market.
‘Richard has enormous experience in sales channel management from more than 20 years in the industry,’ commented Mathias Eckert, EMEA vice president for Imagine Communications. ‘He brings a new strength to the partner landscape at Imagine Communications, ensuring that our partner channels provide a real extension of our sales force.’
Mr Walder moves to Imagine from Avid, where he was responsible for sales in Central and Eastern Europe. Prior to that he was the channel manager for Apple’s FileMaker database manager, and has also previously spent more than 10 years with Abode – culminating as team leader for channel sales.
‘With the rapid move to software-defined architectures and IT-based broadcast products, there is a real need for authoritative, informative channel management,’ said Mr Waldner. ‘I am looking forward to developing sales strategies around the new technology landscape with Imagine Communications’ existing partner network. We will also focus on identifying new potential partners who can take advantage of the move to an IT-centric environment and, above all, ensuring the rapid flow of high quality information to the partners and through them to the end user.’