Robe opens Singapore office
SINGAPORE: As part of a medium term expansion strategy, Robe Lighting has announced the launch of a new Asia Pacific office in Singapore. Robe Asia Pacific (RAP) will be headed by Asian sales director, Edwwerth Lai technical operations director Desmond Kwan, and will be managed by Dhora Shukor.
The office will serve as an advanced, resource-efficient sales and distribution point for all Robe and Anolis LED brand distributors and customers in the geographical regions between India, Australia, New Zealand, China, Taiwan, Japan and Korea.
Stocks will comprise products and parts, and countries immediately geographically adjacent to the Singapore office will deal direct, including Malaysia, Thailand, Indonesia, Vietnam and The Philippines.
Mr Lai will oversee all of Robe Asia Pacific’s commercial operations, while Mr Kwan will co-ordinate the service, technical and project support. Robe will continue to work with Lighting & Sound Distribution, represented by Louis Teo and Brenda Keung as preferred partners for Singapore.
‘Establishing Robe Asia Pacific is fundamental to our infrastructure and forward planning,’ said Robe’s sales director, Harry von den Stemmen. ‘It will be an invaluable asset in sustaining existing business and boosting new growth in all these territories where we are predicting good activity in the coming 12 months.’
‘We are extremely fortunate to have such a skilled team onboard already with Edwwerth, Desmond and Dhora, whom we welcome to the Robe family,’ enthused Robe’s CEO Josef Valchar. ‘We are all looking forward to a busy and positive 2014.’
‘A subsidiary in Singapore is a major step forward in establishing the brand in the Asia Pacific region,’ added John Saunders, MD of Anolis. ‘It will allow even greater client support for project specification and service, and I’m really looking forward to working with Edwwerth and Desmond and drawing on their vast experience and local knowledge to see Anolis included on a diversity of projects.’