Rui Sound kick starts MLA success in Korea
KOREA: Two prominent concerts in Seoul recently saw Martin Audio’s MLA system supplied to rental company Boom Audio by parent company, Rui Sound.
The first was the Women Musicians' Music Festival ‘Muse In City’, which recently took place at the 88 Olympic Park in front of an audience of approximately 12,000 people. Various genres of music were featured, including indie, jazz and ballads by eight women musicians – including Bossa Nova singer Lisa Ono, Australian singer Lenka, Lisa Hannigan and Korean K-pop star Lee Hyo-Ri.
Rui Sound/Boom Audio provided 20 MLA and two MLD down-fills, split into two hangs, with 10 MLX in a stacked sub configuration. The distance from stage to FOH position measured 30m and 100m to the back of the audience.
Four days later in the Kwang Wha Moon Plaza, Korean singer Lee Seung-Chul presented a showcase to promote his 11th album, with around 5,000 fans turning out for the free concert. A repertoire of rock ballads and modern pop songs were performed through two hangs of seven MLA elements and an MLD down-fill enclosure each side, with eight MLX providing the low frequency extension in two stacks of four.
‘We decided to purchase a 36-element MLA system immediately, and still strongly believe that MLA will remain at the top of preferred systems among existing line arrays in the Korean touring market, which is much more fashion-conscious and trendy than other sound markets,’ stated Rui Sound CEO Kwak Ho-Jae.
In terms of touring, Rui Sound is maintaining a policy to promote MLA for local concert tours ‘as we felt this would have much greater power and influence than one-off demos,’ explained Mr Ho-Jae.
‘Above all, MLA’s multi-cellular principle enables us to control each drive independently and configure audience areas easily, irrespective of irregular shaped venues,’ he added. ‘In addition, the U-NET control system and the convenience of a powered system simplifies the work of the sound engineer, leading to valuable time-saving at venues.’
Continuing, he said: ‘based on such experience with previous high value line arrays, we have now placed all our commitment behind MLA. We are ready to move forward with our strategy to build on the success on MLA/MLA Compact in the local market and continue to raise the whole brand image of Martin Audio — not only with MLA, but hopefully other systems as well.’