Sennheiser launches The Pursuit of Perfect Sound and Sound Room
ASIA: Sennheiser Asia is currently marketing a campaign named ‘The Pursuit of Perfect Sound’, which covers the manufacturer’s markets in South East Asia, South Korea, and some Indian sub continental sectors. The campaign was conceptualised in order to focus on the ‘intense emotive characteristic’ of sound and to highlight the way music can ‘drive personal and professional passions’.
The campaign is supported by an integrated marketing programme that involves online and social media, public relations, sales promotions and search activities for ‘Sound Heroes’ in the region, and it will begin with a series of videos featuring DJs, rock bands, aspiring YouTube singers, sports enthusiasts, online gamers, music-lovers and non professionals using Sennheiser equipment.
‘This is Sennheiser Asia’s most coordinated marketing initiative that unites all Sennheiser products on a uniform brand platform,’ announced Sennheiser Asia’s president and managing director Ng Chee Soon. ‘It creates synergies among all the local activities in the region, housing them under the new global brand umbrella, ‘The Pursuit of Perfect Sound’. Through our Sound Heroes, we can speak genuinely and credibly about how Sennheiser makes a difference.’
The subsidiary has also recently unveiled a unique Sound Room at its Alexandra Technopark headquarters in Singapore. Opened by Sennheiser’s president of strategy and finance, Daniel Sennheiser, the Sound Room is the collective result of Sennheiser Asia’s Integrated Systems team.
Taking over the space that was previously a demonstration area, the sound proofed contained room was built over a period of six months. ‘It has been designed as an open concept, so that it can be adopted for the type of customer using it,’ explained Sennheiser Electronic Asia Pte Ltd marketing executive Ada Yen. ‘It is really a private experience zone for individual customers, whether they want to try out our new HD 700 audiophile headphones, use an e 965 wireless hand held microphone, or listen to the discretely installed K-Array speakers or specially suspended L-Acoustics coaxial speakers. It really makes a difference as many customers have bought headphones on the basis of their listening experience in the Sound Room.’
Corporate identity has been provided courtesy of a large ceiling etched Sennheiser logo and blue LED lines featured on the room’s walls, in addition to various video presentations on a number of HD flat panel TVs. Meanwhile, all lighting and audio is controlled via an Apple iPad.
The campaign finale will conclude at a closed-door celebration event at Zouk Singapore.
To watch the campaign video, click here:http://youtu.be/7rqpkntKfOs.