Sennheiser strengthens Indian distribution through Integrated Systems Division
INDIA: In a bid to expand its presence across the country, Sennheiser Electronics India has announced the appointment of six distributors for its installed sound products, governing different areas of the country. Accompanying the new distribution strategy, the manufacturer has announced plans to focus on its Integrated Systems Division with the appointment of Mridul Jain as national business manager, Integrated Systems Division.
Sennheiser, Apart and Televic products will now be distributed by Apex Solutions and Audio Systems in the north of India, Awan India Pvt Ltd will distribute in the south, and Telerad Kolkata will distribute in the east. Shah Audio Infotech Pvt Ltd will manage the Gujarat and Madhya Pradesh regions, with Exodus Information Technology Pvt Ltd taking care of Maharashtra and Goa. Additionally, Bisht Price will be responsible for distributing Tour Guide and Guide Port solutions throughout the country.
‘The need for installation and integration services has been helped by the growing demand for integrated solutions, and in India we see that from museums to galleries to even house of worships, or corporate to educational institutes, there is a need for superior quality audio solutions, said Vipin Pungalia, VP of sales and marketing, Professional and IS Division. ‘Sennheiser’s varied integrated solution offerings are perfect to address the demand and we feel that the expansion of our distribution channel guided by our newly appointed team will help us tap into the right opportunities.’
Mr Jain will report to Mr Pungalia and is joined in the division by Balagopal C as regional sales manager for south India, and Mitesh Lahoti as regional sales manager for the west. The core team will be supported by Anshuman Dubey, senior product manager for Televic and the Integrated Systems Division, and Puneet Kumar Kain, product manager of Apart Audio.