Sony looks to the next generation

Sony looks to the next generation

Published: ASIA

SINGAPORE: Sony Electronics has announced the first recipients of its inaugural Emerging Youth Excellences (EYES) Award. Students from Bukit Batok Secondary School, Ngee Ann Polytechnic, and Republic Polytechnic received awards from Sony as part of its support for the development of media and arts through recognising the exceptional and promising local talent among aspiring filmmakers.

‘The EYES Award aims to increase the level of media literacy in Singapore by giving our youth the keys to the future,’ said Kevin Tan, general manager, Professional Solutions Singapore, Sony South East Asia. ‘At Sony, creativity is the passion and key to all that we do. We hope that with this platform, students not only receive the well-deserved recognition of their talents but are also encouraged to expand the boundaries of digital video production today. The judges were all very impressed with the quality of the videos we received for the competition, and have no doubt that they will bring the filmmaking industry in Singapore to greater heights in the years to come.’

The EYES Award is a programme that aims to acknowledge the potential found in young people who are keen to pursue a career in the filmmaking industry. The award ceremony was held at the Civil Service College in Singapore. The winning team from Bukit Batok Secondary School beat over 16 teams from the 40 secondary schools in the West Zone who were invited to participate. Its video entry, titled Colours, described the emotional journey a young girl named Jaanah. The winning team’s school was awarded a certificate, a plaque and Sony product vouchers totalling S$1,200.

After three stages, Yoko Seko from Ngee Ann Polytechnic and Pavithran s/o S.Pathmanathan from Republic Polytechnic beat six other nominees to emerge as the winners, and will go on an all-expenses-paid trip to the 2014 National Association of Broadcasters (NAB) Show, held in Las Vegas from 7-10 April, 2014.

Renowned local director, writer, and also the guest speaker for the event, Royston Tan echoed the same sentiment. ‘The students are such an inspiration to be around, and their works all show a maturity beyond their years. Their strong learning attitudes, dedication to craft and willingness to push themselves out of their own comfort zones will help mould the next generation of filmmakers, and I can’t wait to see what they can achieve given the right training and opportunities, such as Sony’s EYES Award.’

www.sony.com.sg

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