Sun Infonet appoints Decibel Pro Systems as Shure channel partner
INDIA: Sun Infonet Pvt Ltd has appointed Decibel Pro Systems as its new authorised Shure channel partner for northern India. Shure Asia’s Alan Chang and Eric Ong recently visited Sun Infonet’s office, later sealing the agreement with an official ribbon cutting ceremony held at Decibel Pro Systems in New Delhi.
‘Shure has come up with a state of the art product range for the retail segment, and our collaboration with Decibel Pro Systems will make sure that these products get the market penetration they deserve,’ commented Sun Infonet Pvt Ltd director, Neeraj Chandra. ‘Equipped with a young and vibrant team, Decibel Pro has great values. Plus, its market standing was an obvious choice for this collaboration.’
The microphones on display at Decibel Pro Systems include Shure’s Beta27, X2U and SVX14, in addition to the PGDMK6, PGDMK4, SM57, SM58 and the SLX14.
‘The display and demo room created by our channel partner is the first of its kind in Old Delhi,’ added Tushar Sharma, business development head, Sun Infonet Pvt Ltd. ‘No one has ever created a display room of this standard so far. We don’t only want our customers to come and buy these high end products, but we want them to experience it first hand. The idea is to make sure that we are not just selling a product, but also providing an experience of unmatched quality and performance.’
‘It is imperative that we increase our network through our channel partners,’ asserted Mr Chandra. ‘This market is very dynamic and every opportunity has to be tapped at the right time. The main objective of this meeting was to realise these opportunities and for us to be prepared to welcome a boom in the pro audio industry – which is right around the corner. We are ready like never before and the Shure team shares our passion,’