Symetrix partners with World Representation for the Middle East
MIDDLE EAST: Symetrix has announced an expanded partnership with World Representation Inc. for direct-to-dealer sales in the Middle East. The arrangement was launched at the InfoComm MEA tradeshow held in Dubai.
World Representation Inc. is partnering with Symetrix to facilitate sales and help distribute the entire range of Symetrix digital signal processors and control interfaces in the region. According to the manufacturer, the new initiative will guarantee that A/V integrators and other audio professionals in the Middle East will have ready access to Symetrix’s professional audio solutions, including SymNet Edge and Radius Dante network audio DSP, Arc-Web browser-based control technology, and teleconferencing DSP hardware and software.
‘This is the next step in our steady growth worldwide,’ said Mark Ullrich, international sales manager at Symetrix. ‘From the numerous meetings I had at the show, it’s clear that there is a lot of excitement for Symetrix products in the Middle East, especially SymNet Edge and Radius Dante network audio DSP. The fact that the SymNet platform features the hugely popular Dante technology for networked audio, as well as a suite of conferencing solutions, all of which can be controlled from your iPhone via Arc-Web, makes SymNet DSP hardware and software very appealing and competitive.’
‘Over past years Symetrix has been enjoying phenomenal success globally as a market leader in DSP,’ added Iain Cameron, technical sales manager at World Representation Inc. ‘Following the introduction of SymNet Express and SymLink, the Integrator Series broke the already well-established Seattle-based signal processing company into the then nascent DSP market. Since that time Jupiter (app based turn-key DSP), Solus (standalone fixed I/O DSP) and the recently introduced Edge and Radius (Dante network audio DSP) have joined this comprehensive portfolio of solutions. Symetrix’s decision to offer direct-to-dealer sales though World Representation will allow us to offer much closer support to the Middle Eastern and African markets. We look forward to meeting users, integrators and consultants to discuss how Symetrix can provide elegant and cost-effective solutions from the smallest to the largest of installations.’