TC Group hosts APAC distributor conference in Bangkok
THAILAND: Members of TC Group’s Asia Pacific distributor network congregated in Bangkok recently for a two-day conference based around its Install and Tour brands – Tannoy, Lab.gruppen and Lake. Organised in partnership with TC’s local partner, Vichai Trading, the conference was appropriately held at the Okura Hotel. The venue was installed by Vichai with equipment from Tannoy back in 2011 and has since been promoted as a flagship TC installation.
‘The event has been a huge success for all of our brands, and our distribution base across the region,’ said Andrzei Sosna, CEO of TC Group, Install and Tour. ‘We devised a programme that would give a broad overview of TC Group technologies, as well adding focus on key products and software from Tannoy, Lab.gruppen and Lake. We hosted some of Asia’s premier distributors - which is part of our drive to provide an increased level of education and training worldwide.’
Over the course of two days, attendees were showcased the latest technologies and products from the Install and Tour brands including the recently launched PLM+ from Lab.gruppen and CMS 3.0 ceiling speakers from Tannoy. Future market strategies were also outlined following the recent announcement that the Group is seeking new investment.
‘With such a globally focused collection of brands, bringing key staff and distributors together is an essential building block for future success,’ commented Nick Williams, business development manager, Install and Tour, Asia Pacific. ‘The Okura Hotel features hundreds of CMS Series throughout and QFlex beam-steering products in the ballroom, so as well as new products, we were able to demonstrate real life applications in one of the most stunning locations in Asia.’