TV Now to launch HD news operation with Grass Valley solutions
INDIA: TV Now, a brand new 24-hour Malayalam satellite television channel for news and other informational programming, has announced that it plans to launch with a fully integrated HD news production solution from Grass Valley. TV Now, operated by the Kerala Chamber of Commerce and Industry (KCCI), will deliver programming in high definition to 40 million viewers across the state of Kerala in southwest India.
TV Now’s new infrastructure will include three GV Director nonlinear live production systems, the powerful GV Stratus nonlinear media production tools, nine LDX Flex HD studio cameras, a Trinix NXT digital video routing switcher, a K2 Summit 3G transmission server, Edius nonlinear editing software, and HD K2 SAN storage. Together, these solutions will enable TV Now to get news to air more quickly and without any interruptions.
‘As the only business consortium to launch a brand new channel in India, it's important for us to have the most modern technologies in place to reach our millions of viewers in a timely and efficient manner,’ said Bhagath Chandrasekhar at TV Now. ‘With Grass Valley’s powerful toolset at our fingertips, we will have an integrated platform that combines production tools and asset management at TV Now so we can confidently sign-on with state-of-the-art production processes.’
GV Director combined with GV Stratus forms a crucial part of the production chain for TV Now. Integrating with Grass Valley K2 media servers and storage, the solution offers an expandable foundation for new applications and workflows.
‘With TV Now, we aim to create an exceptional television viewing experience and the only way to do that is with superior technology in place,’ commented KN Marzook, chairman at KCCI. ‘Grass Valley’s expertise and experience in broadcast technologies made them the obvious choice for us, and we are so pleased to be working with them on this important project.’
‘The broadcast market in India is currently going through a period of exciting change and is a vital part of Grass Valley’s pathway,’ added Stephen Wong, senior vice president of Asia Pacific, Grass Valley. ‘We’re excited to show broadcasters how our products can not only enable them to better manage their on-air operations but ensure flexibility for the future growth of their stations. Our solutions integrate seamlessly with TV Now’s installed equipment, creating a one-stop solution to reach viewers faster, with enriched quality as news breaks around the globe. It also marks the first time GV Director and GV Stratus will be deployed in India and signifies a powerful step forward for Grass Valley’s presence in India’s growing broadcast market’