V3 LLC acquires Chameleon Labs
WORLD: Analogue studio equipment manufacturer Chameleon Labs has been acquired by V3 LLC, reportedly benefitting from the ‘wealth of engineering expertise in cutting-edge audio designs as well advanced manufacturer processes’ that V3 LLC is able to provide. In addition to continuing to produce current products, a new product development programme has already been launched with the aim of delivering new equipment to customers in 2015.
In addition to focusing on the development of new products, the manufacturer intends to educate users on how analogue gear can be used effectively in the digital age. ‘We believe that there is a place for analogue to coexist with the DAW and enhance not only the end product but also the artistic experience overall,’ commented Daniel Quiroz from Chameleon Labs. ‘We have an aggressive plan of blog posts and articles to help a new generation of music producers and engineers discover the accuracy and warmth of analogue electronics – which they may have never experienced – and integrate them into their digital workflow.’
‘I feel so lucky to have been given the opportunity to make this acquisition,’ enthused Marcelo Vercelli, who heads up V3 LLC. ‘Chameleon Labs has been a boutique brand doing its own thing and pursuing an analogue based product strategy for the last decade. I have been a huge fan and I’m thrilled to now be part of Chameleon’s future.
‘V3 LLC has a couple of decades experience in optimising analogue audio designs for performance and manufacturability,’ furthered Mr Vercelli. ‘We are focusing this knowledge on improving an already impressive line of products. In addition, we will engage production, delivery and distribution partners with whom we've worked for many years to deliver a superior product.’