Venuetech takes on Active Audio for GCC
GCC: Venuetech has been appointed as the official distributor of all Active Audio products for the GCC countries. This is a strategic move from the French manufacturer as it sees the region as one of the most important for PA systems and it believes the Dubai-based distributor will help it grow its market share.
‘It is quite obvious that Venuetech is the right choice for us in the Middle East, with their large team of highly-trained specialists and their serious track record as a value-added company, Venuetech will naturally become our partner of choice in the region,’ said Régis Cazin, CEO of Active Audio. ‘We are very confident in the success of this partnership.’
‘The main reason for taking on Active Audio was its beam steering capabilities; we needed a product that could offer beam steering as this was a hole in our portfolio,’ added Elie Khairallah, technical director of Venuetech. ‘Now that we have taken on this distribution, we feel we can offer a complete solution to installers, whatever their needs and Active Audio offers an innovative range of products dedicated for the most challenging and demanding acoustic environments.’