WSDG looks to India
INDIA: Walters-Storyk Design Group (WSDG) has finalised an agreement with Modi Digital for exclusive representation throughout India. The new relationship came about following a visit to India by company co-principals Beth Walters and John Storyk.
On this visit Ms Walters and Mr Storyk met with leading pro audio/film industry solution provider/recording engineer, Aditya Modi. Following a series of client meetings and two lectures on design and acoustics at Yash Raj Studios in Mumbai, the agreement was signed.
‘Aditya Modi is a second generation audio/video/film industry professional,’ said Sergio Molho, Walters-Storyk Design Group director of new business development. ‘Since 2007 he has managed Modi Digital, a successful technology sales/installation firm founded by his father, Vijay Modi, 40 years ago. In addition to his extensive business experience, Modi is an award-winning, creative audio engineer. Our agreement will see him working with us to introduce WSDG’s acoustic and architectural design capabilities to India’s thriving production community. We are extremely fortunate to be working with him.’
‘We were deeply impressed with Mr Modi’s artistic talents, his integrity and his social graces,’ Ms Walters remarked. ‘He worked and studied in the US for a number of years, his knowledge of and connectivity with India’s huge film and audio production community is unsurpassed. We have an abiding respect for Bollywood, and we are convinced that WSDG can be of great service this pivotal industry.’
After earning a Recording Arts Degree from Full Sail University in 2001, Aditya Modi moved to LA to work as a DJ. Returning to Mumbai after graduation, he became a recording engineer and businessman. In 2001 Academy Award-winning Bollywood composer AR Rahman enlisted Mr Modi to manage his production/post production operations, and to serve as creative producer for his live and theatrical shows. Beyond his on-going relationship with AR Rahman, Mr Modi established two personal recording, mastering and mixing facilities in Mumbai. In addition to writing for technical publications, he also hosts seminars for Music/Audio educational institutions.
‘I have been aware of the Walters-Storyk Design Group from the earliest days of my career,’ Mr Modi remarked. ‘John Storyk’s work is highlighted by world-class credits that range from Electric Lady in 1968 to NY’s newest super studio Jungle City. I know WSDG’s international team will make a huge impact on Bollywood’s technical capabilities. And, I am honoured to be representing such a distinguished firm.’
‘We established an immediate rapport with Mr Modi, and we relate to his entrepreneurial spirit,’ Mr Storyk adds. ‘He is a true player in the Bollywood community. We are already beginning design work on our first project in India and we look forward to a long and warm working and personal relationship.’