Wanda to install Christie at over 1,700 screens in China
CHINA: Christie has announced a strategic partnership with Wanda Cinema Line, reportedly the world’s biggest cinema operator, that will see the manufacturer’s projectors and Vive Audio cinema systems installed at all 1,732 of Wanda’s screens in China over the next three years. Furthermore, the scale of the rollout has led Christie to announce 13 new parts and service centres in China to meet the resulting servicing and maintenance needs.
‘It has been a pleasure working with Christie to date and we look forward to strengthening our collaboration with this industry pioneer and ongoing visual solutions technology leader,’ Maojun Zeng, vice president of Wanda Culture Group and CEO of Wanda Cinema Line. ‘Together, we will provide high-quality, innovative shared experiences for Wanda’s customers.’
‘This agreement is the result of the deep and mutually satisfying relationship that the two companies embarked on in 2009, and which has seen fruitful engagements ever since,’ commented Christie Asia Pacific vice president Lin Yu. ‘Today, we are honoured to again be selected by Wanda Cinema Line to be a key part of its digital cinema expansion in China.’
‘Christie offers a wide range of projectors, including our top-of-the-line laser projectors, ensuring that the specific requirements of every venue in Wanda Cinema Line’s base are met with the right visual and audio solutions,’ added Ms Yu. ‘On behalf of the Christie team of dedicated technical professionals, we look forward to continuing to put Wanda Cinema Line at the forefront of the film industry, in China and worldwide.’