Wohler promotes Edel Garcia for RadiantGrid new media automation platform
WORLD: Wohler Technologies has promoted Edel Garcia to the position of vice president of worldwide sales for the RadiantGrid new media automation platform business line.
In his new role, Mr Garcia will focus on leading an established team of sales professionals in further raising awareness and adoption of Wohler's RadiantGrid file-based workflow solutions for applications including transcoding, standards conversion, loudness correction, quality control and file distribution.
Mr Garcia joined Wohler in September 2012 as director of sales for central and South America. He previously served as director of sales, Latin America for Avid, where he was responsible for the company's professional product line. Prior to that, he served as vice president of sales, Latin America for Leitch. At Sony Business and Professional Latin America, he held roles in engineering and in senior sales management. He earned his bachelor of science in electrical engineering at the Florida International University.
‘Edel's 25 years of experience and success in the media enterprise market, along with his extensive experience with file-based solutions, makes him a key asset in our business growth initiatives,’ said Carl J Dempsey, Wohler president and CEO. ‘We have a fantastic and committed group of professionals on our team, and we need a strong, experienced, and dedicated leader to help that team grow. Edel is that leader. We are excited to have him leading our RadiantGrid file-based business.’
‘Wohler is in a great position to capitalise on the explosive adoption of file-based workflows and to meet the requirements that operational shift brings to media enterprises, which now must manage and process a multitude of file formats, address new workflow requirements, and adapt to changing business models,’ said Mr Garcia. ‘I'm excited to take on this new challenge and to execute our growth strategies as we build the business for long-term success.’