Yildirim Muzikhal to distribute HK Audio in Turkey
TURKEY: Yildirim Muzikhal has been named as the exclusive distributor for HK Audio in Turkey. Signalling a change in the manufacturer’s distribution strategy, the Antalya-based distributor will be responsible for the entire HK product lineup – the pro sound, install and MI ranges.
‘The decision to work together with Yildirim Muzikhal was taken after a comprehensive meeting in Antalya,’ commented Florian Kunz, HK Audio’s international marketing manager. ‘Our future distribution partner has an outstanding history of project work, an established sales representative and service team, and a reliable customer network in the event and hotel industry, which is crucial for our install sound range in particular. Manager Zeki Yildirim and his team are hugely experienced in the audio and lighting sector, and their vision for the future matches HK Audio’s completely.’
The distributor's sales team undertook an intensive three-day training course at the HK Audio headquarters in Germany. Future events have also been planned for 2015 to expand brand awareness across the country.