Acoustic Arts to distribute Powersoft in North India
INDIA: Powersoft is continuing to focus on expanding growth in the Asia Pacific region with the appointment of another distribution partner for India. The Italian audio and amplifier manufacturer has named Acoustic Arts Pvt Ltd as its distributor for North India. Powersoft joins a portfolio of brands including Biamp, Audix, AMX, TW Audio, Community, beyerdynamic, Christie, Emotiva, SVS and Velodyne.
‘We have known Powersoft for many years and have always had great respect for the brand,’ said Sidharth Chhibber, director of Acoustic Arts. ‘We were previously involved in the distribution of a competing amplifier brand that got acquired by another company. So, we figured it was time for us to move on and incidentally, Powersoft was also restructuring their business in India at around the same time. The decision was unquestionably the next logical step and we have high hopes for a hugely successful partnership.
‘We have an incredible portfolio of products and a large loyal clientele of systems integrators and resellers who are involved in pretty much every vertical market,’ he furthered. ‘Powersoft has an awesome range of products suitable for every conceivable application, so it fits perfectly into our agenda. We are already seeing a lot of momentum building up.’
‘In the build-up of our new sales and support efforts for the Indian subcontinent, we welcome Mr Chhibber and his team at Acoustic Arts joining us as our distribution hub for the northern region of India,’ stated Karl Kahlau, executive director, India, Powersoft. ‘Their excellent reputation and recognition on the Indian market is a valuable asset to us and their profile fits perfectly into the general plan we have for our expansion for the region. Acoustic Arts enjoys both motivation as well as the product portfolio to do this correctly, so needless to say we look forward to this cooperation.’