Adam Hall expands footprint
WORLD: Adam Hall has invested over €20 million in a pair of new buildings at its Neu-Anspach headquarters. The expansion is part of a wider plan which also includes a new corporate image for the German manufacturer.
Scheduled for completion in late 2017, the new 14,000m2 Logistics Park will offer the manufacturer almost 10,000 pallet spaces and 17,000 container spaces. Following this, in spring 2018 the company plans to open an Experience Center located in the new Adam Hall Str 1. Designed with business customers, partners, associations and employees in mind, the Experience Center will include a fully-equipped product showroom, a large theatre auditorium for live demonstrations, facilities for the Adam Hall Academy and Come Together, the company restaurant. The integrated R&D department located in the other half of the Experience Center will house an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and space for designing, modelling and 3D prototyping.
‘Our new positioning underscores the identity of the Adam Hall Group and clearly expresses what drives us,’ said CEO, Alexander Pietschmann. ‘Our customers’ needs are our main focus, and we want to provide professionals with innovative, user-friendly and affordable event technology solutions to enable more people to realise their creative ideas.’
‘After more than 40 years serving the industry, we are proud that Adam Hall is a well-established name among professionals in event technology,’ added Markus Jahnel, COO. ‘With so much growth and expansion, especially in the last 10 years, the company has gradually evolved into a manufacturer and full-scale provider of event technology solutions. The comprehensive range of pro audio, LED lighting, stage equipment and hardware underlines this.’
‘Future-oriented innovations – created with passion by people for people – and increased focus on delivering customer-oriented solutions are just a few of the key messages, which the new positioning and new corporate design aims to communicate,’ concluded Nikke Blout, global marketing director. ‘All of this gives customers, partners and the industry a clearer picture and above all, an understanding of the values of the Adam Hall Group.’