Adam Hall predicts sales growth across Middle East and Africa
MIDDLE EAST: One of the founding partners of Pro Light & Sound Middle East, Adam Hall Group has revealed details and the extent of its presence at the inaugural edition of the trade show. With reports suggesting that the Middle Eastern and African A/V markets are experiencing a period of growth, the German manufacturer will be showcasing new additions to its lighting and audio product families, as well as a new series from its LD Systems brand.
Highlighted on Adam Hall’s booth will be the LD Systems Curv 500 Series of line arrays, the second generation of its Maui Series column speakers and the newly released U500 Series of wireless microphone systems. Several LED lighting systems from Adam Hall’s Cameo brand will also be exhibited.
‘We are an international company and for many years we have maintained among other things good business connections in the Middle Eastern and North African markets, as well as many other African regions,’ said Adam Hall Group’s head of global business development, Bodo Falkenried. ‘Due to positive political developments it is always possible to establish new collaborations or strengthen existing partnerships. Because we are a manufacturer and supplier with an efficient logistics system and a broad range of sound and light products, we are increasingly in demand in the region, both in trade and in installation projects in the sport, entertainment, hotel and leisure sectors, as well as the many infrastructure projects. We are confident that the new Pro Light & Sound in Dubai will provide an excellent presentation platform for our numerous brands.’
‘Due to our worldwide success for more than 35 years, the Middle East demand in the retail, installation, rental, live sound, leisure and sport industries are rapidly increasing,’ noted Alexander Pietschmann, CEO of Adam Hall Group. ‘We’re going to introduce the full range of our various brands, stage equipment and cables, since we’re facing increasing demands and we expect business growth from 15 to 18 per cent in the new fiscal year in this region.’
Pro Light & Sound Middle East takes place from 31st October – 2nd November in Hall 1 of the Dubai International Convention & Exhibition Centre.