Adamson’s S-Series campaign comes to fruition
CHINA: A recent nationwide educational and demonstration programme led by Adamson’s Chinese distributor, Real Music, has resulted in the sale of S-Series systems to no less than 12 new Adamson partners. To support this, the manufacturer’s technical director Asia Pacific, David Dohrmann, will lead in-depth training for these newest customers in Xi’an and Beijing in November, stating that: ‘I am highly impressed with how Real Music’s S-Series campaign turned into substantial business’.
The S-Series campaign saw Mr Dohrmann present product demonstrations in several Chinese cities in May, showcasing the S10 line arrays and the newly introduced S119 compact subwoofers. He also provided a live demo of its accompanying Blueprint AV simulation suite software and reviewed available E-Rack solutions. ‘The way it pairs technical education with hands-on product demo is a very effective way to promote our products,’ explained the technical director.
According to Mr Dohrmann, the support from Real Music was a great help in making the demonstrations a success. ‘The extensive after-sales support and training facilities they offer to their client base is the natural progression of this campaign and will provide a solid foundation to further strengthen the Adamson brand in China. It is a model we will continue to implement with our partners and their contacts across the globe.’
Richie Wang, owner of Real Music, which also has subsidiaries in Shanghai, Beijing and Guangzhou, indicated that the buzz around Adamson products continues to grow in his country, with him reportedly receiving rave reviews about the quality of the improved sound from venues where the S-Series recently was installed. ‘The S10 is an extremely powerful and universal product,’ Mr Wang offered. ‘The response we get from touring clients as well as club owners is very positive. Some of the leading EDM clubs in China are equipped with Adamson now and we get overwhelming feedback from prominent local producers and promoters.’