ADM du a cloud-based playout solution
UAE: The Government of Abu Dhabi’s official media outlet, Abu Dhabi Media Company (ADM), has reportedly become the first organisation in the MENA region to operate live broadcast playout via a cloud-based unified IP infrastructure. This infrastructure was provided by du media cloud for the ADM Live HD channel and enables the broadcaster to deliver content to a wide range of devices over IP, while facilitating end-to-end replication, including editing.
du’s media cloud solution is designed to simplify the management of media for outlets, such as broadcasters and production companies. To produce ‘ready-to-go’ ecosystems for its clients, du has partnered with a number of hardware manufacturers and software vendors, including Imagine Communications, which already served as an end-to-end broadcast solutions provider to ADM, supplying the media company with playout, media asset management, traffic, scheduling and graphics capabilities.
‘We are delighted to be involved with this broadcast at ADM and have deployed a range of broadcast operations solutions to ensure that we can maintain live on-air transmission, using cloud services, in the event of a failure,’ noted Paul Wallis, director of sales in the Middle East and North Africa for Imagine Communications. ‘This broadcast is not about getting any pictures on air but about guaranteeing the continuity of ADM’s live operations is maintained from the cloud. The entire live operations can be switched to the cloud and run live from anywhere using our Versio integrated playout in the cloud platform, alongside our Nexio Motion MAM and SelenioFlex Live transcoding solutions in tandem with du media cloud services. This cloud-based solution is fully integrated with ADM’s current infrastructure and will help to ensure the best viewing experience all the time.’
‘We are thrilled to have partnered with du to deploy its innovative media cloud solution and bring next generation broadcast technologies to life for our stakeholders and viewers,’ added Ali Buali, CEO of Live at ADM. ‘We have a dedicated team of expert broadcasters and creative professionals working with the most advanced equipment in the region to broadcast and produce great TV.’
Fahad Al Hassawi, chief commercial officer at du, also discussed the project: ‘At du, we continue to work with visionary partners, including Imagine Communications, who are not afraid to push the envelope when it comes to technology. We are very pleased to be pioneering the first operator hosted media cloud solution. We would also like to congratulate Live for being so quick to act and broadcast our media cloud solution for the first time in the region.’