AG Acoustics gets straight to the point at Flyp@MTV
INDIA: Flyp@MTV Cafe is one of the newest themed outlets to grace downtown New Delhi, and is the first café in the world to be opened under Viacom18’s MTV brand. Offering a mix of live bands and DJ performances, energy levels inside are soaring thanks to a single ES Series system from Czech-manufacturer, KV2 Audio. The project was undertaken by the manufacturer’s Indian distributor, AG Acoustics (India) Pvt Ltd, alongside veteran club consultant and installer, Shekhar Mishra of FX Technology.
Conceptualised and operated by Funbars Hospitality Pvt Ltd, the café in New Delhi is the first of 10 planned to open. It aims to provide its patrons with an opportunity to experience ‘MTV in its entirely and interact with it through touch points located throughout the café, specially-curated music and an exclusive menu from celebrity chef Ranveer Brar’. It also aims to provide a relaxed place of work during daytime hours, before transforming into a ‘play zone at night’.
‘The client wanted a premium sound system that offered him value and unmatched quality in terms of sound,’ recalled Siddharth Sood, director of AG Acoustics. ‘Since the place was an MTV-branded venue they wanted something that offered similar values and was in sync with their brand but without paying stupid money. Having secured a quote from all of the major brands in the industry, the combination of the premium brand, very high quality and great price secured it for us.
‘The clients sought feedback from the market and leading rental companies in India who are existing KV2 Audio users, and the consultant, Mr Shekhar Mishra, played a very pivotal role,’ he continued. ‘Having worked with him on many previous occasions he knew that all of the products offered by us are extremely high quality and offer the correct value.’
The primary system catering to live music in the venue is comprised of a pair of KV2 ES1.0 cabinets, one flown on either side of the stage, together with four ES1.8 subwoofers, all driven by a pair of Epak25000R control and amplifier units. Furthermore, Val Audio VX12s and GL2000s provide foldback on-stage, while Val Audio Icomm 10CX and GL2000s provide additional fills.
‘The ES system is a very simple system to install. As long as you know the venue well and you get the basics of the KV2 system right, it’s truly plug-and-play, not requiring any complicated DSP or firmware updates or presets. Whatever the system needs is right there in the amp itself,’ continued Mr Sood.
‘Its flexibility in being able to cater to both live and non-live music makes it an ideal choice for Flyp@MTV. The place gets packed to as many as 1,200 people on certain nights, but the system handles it flawlessly,’ added project consultant Mr Mishra. ‘You can see this from the testimonials that we have received.’
With the system receiving rave reviews from patrons and performers alike, the venue operators are understandably convinced with their choice. ‘KV2 is the best sound system we have had so far at Flyp@MTV Café. It’s superior in terms of sound quality, never failing to deliver high definition sound with minimal to low distortion. Our guests love it and it has even been appreciated by artists such as Amit Trivedi, Shafqat Amanat Ali and Papon, who have performed here over the last few months,’ commented Viraj Lamba, head of the business division and co-promoter at Funbars Hospitality. ‘It has already surpassed our expectations and we believe it will continue to do so. The system adds a lot of value to the venue by delivering an unforgettable experience. Every bit of the KV2 sound system delivers what it promises.’