Airstar updates company image

Airstar updates company image

Published: WORLD

WORLD: Airstar has unveiled a new brand identity, including the launch of a redesigned website and a new logo. The changes were instigated by the manufacturer’s marketing director, Emilie Chabert-Bailly, who joined the company last year.

‘We recognised that it was time for a brand update which would improve our positioning, and better reflect our values, businesses and ambitions,’ explained Ms Chabert-Bailly. ‘We started by structuring our marketing department, before working on clarifying and simplifying our product range, which is now divided into three clearly distinct activities: lighting, architecture and aerospace. Then we looked at the operational side of things, operating a complete overhaul of our marketing tools including our sales materials and website.’

The new website highlights the clear definition between the inflatable technologies manufacturer’s three core business areas, as visitors are initially met with the choice to explore lighting, architecture or aerospace solutions. For the redesign of the company logo, creative agency Made In Mouse was enlisted.

‘Airstar’s graphic expression had inevitably aged since 1994 and the challenge was to encompass the company’s new markets (aerospace and architecture) while keeping its historical DNA in lighting balloons,’ said David Hairion, president and founder of Made in Mouse. ‘Airstar’s lighting balloon is often described as a portable sun, so we used this allegory as a symbolic and graphic representation.’

www.airstar.world

Knowledge Centre

DWR presents MA Intermediate Training - Durban
Calendar
DWR presents MA Intermediate Training - Durban

to

Map 199 Percy Osborn Road, Morningside, Durban

more

Published:

WORLD

Sennheiser/Soundgirls – Sennheiser Sound Academy

SoundGirls – an organization to support women working in audio and music production – and Sennheiser professionals teamed up within the Sennheiser Sound Academy setting up an entire music studio on their own. Meet the people behind the Sennheiser So…

more »


4K and Beyond: Technical Challenges and Opportunities - Atlona

pdf - PDF

Published:

WORLD

4K and Beyond: Technical Challenges and Opportunities - Atlona

When high-definition TVs (HD or 1080p) first entered the market, only three HDTV channels were available. Fast forward five years, the number of channels grew to 40. Today, over 20 years since the HD breakthrough, most streamed content is available …

more »


Our
Magazines

Subscribe to our magazines

If you would like to subscribe to one or more of our magazines please click on the SUBSCRIBE button to take you to our registration page.

Pro Audio Asia - May - June 2017
Pro Audio Asia
Pro Audio MEA - May - June 2017
Pro Audio MEA
Worship AVL - May - June 2017
Worship AVL