Alrai TV looks to the cloud

Alrai TV looks to the cloud

Published: MEA

KUWAIT: Alrai TV has implemented a proof of concept IP-based playout system centred on Imagine Communications’ Versio platform. The privately owned broadcaster reportedly plans to use the virtualised environment to optimise workflows and speed service introductions, as well as for business continuity protection in the event of a service disruption.

The solution uses the Versio integrated channel playout solution running in a virtualised environment on a standard HP platform and Nexio Motion and Nexio AMP servers. The playout software also provides branding animation, logo insertion and live switching. Alrai TV has fully integrated its existing physical operations with the new virtual playout facilities. This hybrid approach allows common control of existing and new channels and helps to ensure both hardware-based and virtualised solutions are kept in sync for disaster recovery applications.

‘We naturally want to move forward rapidly on our transition to IP infrastructures,’ said Tarek Majdalani, director of engineering and operations at Alrai TV. ‘We see a whole range of advantages in IP, including reduced cost, simplified processes, speed to air and more powerful workflows. For instance, if we needed to quickly set up a channel for a specific event, such as a local election, or to ensure business continuity in the event of a service disruption or to start a completely new channel in a short window of time that traditional hardware infrastructure does not allow – we could do so quickly using the Versio virtualised solution.

‘We have enjoyed a long and successful relationship with Imagine Communications and their proven solutions are very robust and reliable,’ continued Mr Majdalani. ‘We will continue to invest in Imagine Communications’ solutions, as their vision for the future is aligned with ours and they have proved to be an invaluable partner as we develop proof of concept projects to help us to determine our next steps. It is a win-win relationship.’

‘The MENA region is seeing rapid developments in IP implementations, and this first proof of concept in Kuwait is another significant step,’ said Paul Wallis, sales director for Middle East and Africa (MENA), Imagine Communications. ‘Alrai TV’s pioneering use of software-centric broadcast facilities in Kuwait is very important to the entire region. And because of the flexibility of our solution they have also created an instant business continuity solution. Clearly, they are seeing real economic, operational and technical benefits from these advances.’

www.imaginecommunications.com

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