Amate Audio launches product verification system
WORLD: Amate Audio recently revealed that it had ‘encountered some products of questionable origin in a few markets around the world’. In doing its ‘best to provide a clear and authentic path’ to its products, the Spanish manufacturer has rolled out ViSeQR Product Authentication as a solution.
The authentication system sees a ViSeQR smart label applied to each new Amate Audio product constructed at the manufacturer’s factory. The smart QR label allows a user to verify the product’s authenticity using the free smartphone app.
The ViSeQR smart label combines standard QR technology with a procedure developed by ViDiTrust that forms a link ‘between the public information present in the QR, and the “private” information that is invisible to the human eye’. Unlike a typical QR code, the smart label takes on a square design measuring 21mm × 21 mm with a coloured frame that is reportedly not reproducible. The integration of the label in the graphic print creates particular printed elements that are designed so that forgers are unable to be counterfeit them.
The ViSeQR app is available on the Apple App Store and Google Play. In the event that an item scanned is of questionable origin, the user will be directed to a page on Amate Audio’s website that will disclose steps to be taken.