Arab Telemedia installs Baselight
JORDAN: Arab Telemedia Group has added an integrated Baselight colour management workflow from FilmLight to its production and post workflows. The new colour pipeline will reportedly allow Arab Telemedia to increase both value and productivity for its television productions. The new setup consists of Flip, Daylight, Baselight for Avid and Baselight Two.
‘We first used this set-up on Waed Al Ghareeb (The Promise),’ said Talal Awamleh, CEO of Arab Telemedia Group. ‘This is a high-value, high-profile 30 part episodic and we wanted it to have great production quality, even in a tight timescale. We talked to the FilmLight team at IBC in 2014 and realised that the renderless, metadata-driven colour environment they had built using Baselight tools and the BLG workflow had huge potential.
‘At that time we were making a huge investment in Avid technology, so the fact that Baselight Editions could add colour grading to the edit stations was a significant benefit,’ he continued. ‘It means we can see precisely what the finished product is going to look like, at any point from the set to the finishing suite. Producers are reassured and we know we are getting the best possible quality, quickly and economically, because we have a colour pipeline that is without equal in the Middle East.’
‘High pressure drama production is being transformed by the Baselight collaborative workflow,’ added Mark Burton, sales director at FilmLight. ‘Scenes that appear regularly will always look the same because standard looks can be developed and repeated, so everyone in production gets to work with the latest grade – meaning there are no compromises in post and the creative intent remains. Additionally, because we are only building metadata, there is no waiting for renders or for large files to be transferred again and again. The result is that everyone, from the DoP on set to the editors and the final colourist, can concentrate on getting the very best out of the material without any restrictions on the creative process. All that means a better programme, delivered faster.’