AtlasIED gains APAC and EMEA representation
WORLD: AtlasIED has appointed a pair of manufacturer representative firms to expand its distribution networks and manage growth in both the APAC and EMEA regions. Joe Manning from International Sales will cover the Asia Pacific region, while Francis Williams and Julian Young from World Marketing Associates (WMA) will represent AtlasIED in Europe, the Middle East and Africa.
Mr Manning established International Sales in 1993 to offer a bridge for American manufacturers to reach APAC dealers and distributors. Under his agreement with AtlasIED, he will work initially to expand the manufacturer’s distribution footprint in the region.
‘Joe and his team bring a wealth of experience in the APAC region,’ explained Dean Standing, international sales manager at AtlasIED. ‘They have developed a reputation for upholding their core values of integrity, transparency, excellence, and service. We are honoured to partner with Joe.’
WMA, meanwhile, has offices in the UK, France and Russia. The company possesses a reported proven track record of growing established brands across EMEA.
‘Francis, Julian and their team at WMA bring decades of experience and knowledge,’ added Mr Standing. ‘We are very optimistic their presence will significantly grow the support and services to our EMEA customer base.’