Audio-Technica has a Master Plan
SINGAPORE: Having previously offered programmes such as Artist Elite to musicians in its bid to support local music in Singapore, Audio-Technica (S.E.A.) is has designed The Master Plan for audio engineers and composers. The work of Audio-Technica (S.E.A.)’s regional manager, Teng Shaokai, and his professional audio team, the programme aims to assist engineers and composers from the local music scene in reaching their ‘fullest potential’, while providing training for the manufacturer’s products.
‘Our objective for The Master Plan is to create a channel for two-way communication between the manufacturer and the key users,’ explained Mr Shaokai. ‘We hope that through this programme, we will be able to gather valuable insights from the top engineers and composers in Singapore. This in turn would assist us to come up with even better products to meet the demands and needs of the professional audio industry in Singapore and in the region.’
Audio Technica has invited mixing engineer and studio designer Frank Lee, music arranger and producer, and mixing and recording engineer Gao Yang, sound engineer Leonard Fong, and cinematic composer Ricky Ho, as well as film mixer, sound designer, audio engineer and managing director Rennie Gomes to pioneer the programme. ‘We are really pleased to have outstanding recording, mixing and mastering engineers such as Frank, Gao Yang and Leonard on this programme,’ added Mr Shaokai. ‘We are also proud to be working with Rennie and Ricky, a reputable postproduction audio engineer and renowned music composer respectively. We aim to work closely with all of them.’
The group of engineers and composers will be equipped with the manufacturer’s studio headphones, the ATH-R70x and ATH-M70x, as well as a range of Audio-Technica’s studio mics. The Master Plan will include feedback sessions from those involved to assist the manufacturer to continuously improve on its products.
‘The whole team from Audio-Technica (S.E.A.) is very excited about this programme,’ concluded Mr Shaokai. ‘It allows us to be entrenched deeper into the music industry, as well as in post-audio production for the film industry.’