Audio-Technica joins Ertekin Elektronik’s portfolio
TURKEY: Ertekin Elektronik has been named as the new Turkish distributor for Audio-Technica. The Istanbul-based company has been established for 50 years and represents many international pro-audio brands, including Audac, Celestion, dBTechnologies, Taiden, Wharfedale Pro and Yamaha.
‘The agreement with Ertekin Elektronik is an exciting move for Audio-Technica and will enable us to strengthen our position in this key market,’ explained Audio-Technica’s director of sales and marketing EMEA, Matthias Exner. ‘The company’s proven track record, with full coverage of the country and involvement in all our market segments including conferencing, makes it an ideal partner.’
‘We are proud to have signed a distribution agreement with Audio-Technica to bring its high quality, technically innovative products to our domestic market,’ said Ertekin Elecktronik’s sales and marketing manager, Yurder Ertekin. ‘We look forward to developing a strong co-operative relationship with the brand and strengthening Audio-Technica’s profile in Turkey.’