Audio-Technica opens the doors to its Pro Audio Demo Experience Centre
SINGAPORE: Having served the South East Asian region for two decades now, Audio-Technica (S.E.A.) has developed a dedicated Pro Audio Demo Experience Centre at its head office in Singapore. The newly expanded and refurbished facility exhibits and stocks a large range of Audio-Technica professional audio products from the live, studio and installed sound categories. Existing or potential customers can look forward to experiencing Audio-Technica’s latest creations first-hand and use the comprehensive offerings to find the most appropriate audio products to meet their various needs.
‘We realised that the demand for microphone knowledge and solutions are very high in the ASEAN region,’ explained Pro Audio Division regional sales manager Shao Kai Teng. ‘With this Demo Experience Centre, we are able to tailor different kinds of training and hands-on sessions with our customers.’
The Experience Centre also acts as a testing room for the latest products launched by Audio-Technica to provide a more stable technical support centre in Singapore for South East Asia’s systems integration and music industries. The new Pro Audio Demo Experience Centre is part of Audio-Technica’s broader plan for increased customer outreach and education this year. Aside from the centre, Audio-Technica has also been making efforts to link up with various educational institutions to provide market insights on the regional audio industry and also to give training courses on miking techniques and specific audio equipment.
‘In the last few years, Audio-Technica has developed some of the most innovating products ranging from Dante microphones to digital wireless systems to digital conference systems, to meet the current Installation demands around the world,’ Mr Teng continued. ‘We want to educate and provide sound advice for our customers to allow them to understand our offerings and at the same time, we would like to hear their feedback on our products. True to A-T’s slogan “Always Listening”, this is a commitment to both ourselves and to our customers to continue to make products that they need and what the ASEAN market needs. This is what the Pro Audio Demo Experience Centre is all about.’