Avid highlights all-female installation team
EGYPT: To mark International Women’s Day, Avid recognised the success of its all-female team of five currently designing and installing a broadcast news solution at ONTV in Cairo. The team members hail from Holland, Slovenia, Beirut, Italy and Dubai and between them speak nine languages.
‘The presence of an all-female installation team on site in the Middle East is unusual to say the least,’ said Keri Middleton, director of field marketing programmes EMEA at Avid. ‘Many of our Middle East customers are a little reticent when our female engineers or consultants arrive but their presence is usually welcomed on the sheer merit of their technical expertise and years of experience delivering broadcast solutions across the EMEA regions.’
‘In the last 10 years the presence of a female consultant or engineer on site has been met with a growing level of acceptance by many customers,’ noted Claire Humphries, consulting manager for Avid (EMEA). ‘Often it is not until our female team demonstrate their deep technical knowledge; often delivered with a high level of emotional intelligence and instinctive communication skills that the customers accept us alongside our male peers. I am encouraged to see now how readily many customers welcome us in their technology environments, overlooking deep-seated cultural sensitivities and taking us on merit.’