Bel Digital strikes up an ACE distribution deal
GREATER CHINA: A/V equipment manufacturer, Bel Digital has appointed Advanced Communication Equipment International Co Ltd (ACE) as the new distributor for its products in mainland China, Hong Kong and Macau.
‘There are not too many choices on the market in this region and Bel adds six unique products to our portfolio,’ explained Rico Fung from ACE. ‘Bel’s products have great technical reliability and we are planning to use them in broadcast projects for television and radio stations, as well as for monitoring solutions at large-scale live events.’
‘The mainland China, Hong Kong and Macau markets are very important to Bel and we are delighted to be working with ACE as they have an excellent reputation in the market,’ said Craig Lovell, director at Bel. ‘I am looking forward to working closely with their sales and projects teams in the promotion of our broadcast products, and additionally in the promotion of our audio format converters, monitors and delays that are equally applicable in the fixed install and live sound markets.’