beyerdynamic adds to senior team
WORLD: beyerdynamic has expanded its senior team with the addition of Edgar van Velzen as managing director. He takes the helm alongside long-standing fellow MD, Wolfgang Luckhardt.
‘We value the extensive experience that Edgar van Velzen brings to the company and are delighted to have acquired such an accomplished audio industry executive – and someone who knows exactly how to handle the challenges of the digital age,’ said Professor Wolf Michael Nietzer, chairman of the administrative board of beyerdynamic. ‘He is an expert in developing global distribution strategies and understands the importance of a strong brand. He is able to harness his knowledge in order to drive the company forward on the international stage with innovative product ideas and advance the business as a whole by means of strategically smart optimisations across the board. We look forward to a successful working relationship.’
‘I am highly motivated when it comes to driving forward the strategic development of the company,’ added Mr van Velzen. ‘The great thing about beyerdynamic is that the company is a one-stop shop, with both product development and production under one roof. This is right up my street, as I am a product guy through and through and appreciate high-quality products. I love to work together on new product ideas and pushing forward innovations. I continuously challenge myself to get the very best out of a product, with the customer and their needs always coming first.
‘I am full of admiration for what the workforce and managing director Wolfgang Luckhardt have achieved in the past few years,’ he continued. ‘Teamwork is a top priority for me, as I believe that this is the key to success. I firmly believe that our partnership will be extremely fruitful. Together, we will provide our customers with the best headphones, microphones and conference solutions and ensure sustainable and profitable growth at the company on the basis of many new and innovative products.’