Biamp brings its Technical Forum to Shanghai
CHINA: The fourth edition of the Biamp Technical Forum was recently held in Shanghai. Approximately 120 people, including a mixture of end users, systems integrators and consultants, attended the event. Biamp’s COO, Matt Czyzewski, was also in attendance to reinforce the company’s commitment to networked A/V and with this in mind, the opportunity was taken to introduce a new product to the local market in the form of the TesiraLUX, which supports real-time video distribution over the network.
The theme of this year’s instalment was ‘A/V embracing IT’ and saw Asia Pacific senior applications engineer Kane Zhang cover topics such as how to achieve high FSM (Feedback Stability Margin), why good quality AEC is critical to distance conferencing, and AV/IT converge: which explored the challenges faced by the A/V industry as it continues to be absorbed by the IT sector and how Biamp is able to provide integration. Automixiers and AGC, beam forming microphone technology and audio protocols myths were also discussed, while Mr Czyzewski discussed the development of Biamp.
Mr Zhang compared the relationship between A/V and IT to that of a computer and a mouse. ‘To speak about A/V and IT is like speaking about your mouse and your computer. Your computer may be a powerful tool, but only because your mouse serves to conveniently bridge the gap between you and your computer,’ he said. ‘Many people believe that IT serves as a mere tool for A/V. In reality, A/V must be fully integrated into IT in order to achieve its full potential of acting as the bridge between end-users and the greater IT network.’
‘We are very happy with how the Biamp Technical Forum of 2016 worked out. It is a lot of work but it pays off to demonstrate complex audio and video scenarios in an ideal environment, rather than something that was set up only the day before the event,’ said Matthew Packer, sales development director, Asia Pacific at Biamp. ‘It was very encouraging to hear positive feedback from all attendees, talking about the enlightening presentations and demonstrations. Kane makes it look easy but in fact there is a ton of effort put in that isn’t visible.’
‘With the addition of TesiraLUX, we made our promise to put the "V" in "AVB",’ added Wayne Cheung, the manufacturer’s area manager for Greater China. ‘Tesira is now a truly integrated audio-video platform delivers powerful and sophistication network solution.’
Biamp's regional distributor, Tico, assisted with the event and received praise from the manufacturer. ‘This year was the best forum we have had to date,' said Wayne Cheung, Biamp's area manager for Greater China. 'There was a great team spirit, especially from our distributor, Tico. We are humbled by Tico's commitment to building the industry through education.’