Big Knob tunes up Adamson’s Indonesian distribution
INDONESIA: Adamson Systems Engineering has added to its global distribution network with the appointment of a new exclusive distributor for Indonesia: Big Knob Audio. Big Knob has more than a decade of experience as a pro audio and MI distribution company and will provide sales and support for the manufacturer’s products throughout the country.
‘The latest series from Adamson are just superb in terms of sound and build quality and we look forward to furthering the brand’s already stellar reputation in our market,’ enthused Timo Wibianto, senior partner at Big Knob Audio. ‘We are more than thrilled to partner up with Adamson and represent the company’s high-performance products in the Indonesian market.’
Following the appointment, Adamson’s sales manager for the Asia-Pacific region, James Ritter, and Asia-Pacific technical director, David Dohrmann, met with Mr Wibianto in Bali to sign the formal agreement and to deliver training. Big Knob staged a demonstration event on the island, showcasing the manufacturer’s S-Series products to both its current and prospective customers, while Mr Ritter and Mr Dohrmann were on-hand to provide support.
‘Big Knob is a pinnacle example of how to build markets. They support younger companies and provide them the foundation to grow,’ explained Mr Dohrmann. ‘They find suitable events to introduce our products to the market and translate the narrative of our brand to attract the right partners. I’m looking forward to the coming season with exciting events and opportunities.’
The ‘right partners’ of which Mr Dohrmann describes includes Indonesian rental company Soundworks Jakarta. Soundworks’ inventory includes E-Series and S-Series systems that have been used for high-profile concerts such as Brian McKnight, Boyz II Men and David Foster. The company has also completed a number of fixed installations with Adamson products, including at the Jakarta Praise Community Church.
‘We believe in this product and company wholeheartedly,’ said Pongky Prasetyo, director of Soundworks, discussing Adamson. ‘They have proven to be a top-notch partner with the most musical systems I’ve ever heard.’