Blacktrax seeks global growth with Andrew Gordon
WORLD: Andrew Gordon has been appointed as the new director of business development for Cast Blacktrax Ltd, where he will work exclusively on the company’s Blacktrax motion tracking system. Mr Gordon is charged with expanding BlackTrax’s business into new markets, increasing market share and presence in entertainment and production markets and maintaining successful relationships with the company's established customer base and growing technical expert and support teams.
‘Being a part of this level of innovation where the possibilities and applications are endless, drives me,’ enthused Mr Gordon. ‘Efforts are being made to support BlackTrax and position it as the must-use entertainment production tool and to establish it as the only worldwide preferred tracking solution. BlackTrax today has been used in over 4,000 shows and counting.’
Mr Gordon joins the Blacktrax team with over a decade of sales, marketing management and operations experience as business development manager at Freeman Audiovisual in Canada. From 2009 to 2014, he worked with Cast Group as the marketing and communication and business development manager across WYSIWYG , Vivien and BlackTrax stage products.