Bose takes ShowMatch to Qatar
QATAR: Bose has presented its ShowMatch Delta Q array speaker to Qatar’s pro audio community for the first time. The event drew a crowd of more than 100 systems integrators, consultants and rental companies.
The Qatar event was part of a global series of launches for ShowMatch and the country was targeted for this due to its importance to the manufacturer. ‘As a business region, Qatar is a focus market for us in the Middle East and is growing at a very healthy rate,’ explained Nittin Dargan, division manager, Bose Professional Middle East. ‘In many cases, our systems integrators like to challenge conventional approaches which is makes it a great place to introduce new products. We also see live music venues, stadia, theatres, theme parks, and arenas continue to grow in the region presenting a steady stream of opportunities.
‘There are two key elements of differentiation for ShowMatch DeltaQ: sound quality and flexibility,’ continued Mr Dargan. ‘With respect to sound quality, the area where it really differentiates is the vocal clarity that the product provides. Historically, many loudspeakers have a crossover in the vocal region, which degrades vocal clarity. What we accomplished is keeping that crossover point outside the vocal region, which significantly improves vocal clarity.
‘Another big differentiator in sound quality is the ability to custom shape the array so that it provides seamless coverage throughout the audience listening area,’ hefurthered. ‘Finally, the output that we get out of ShowMatch is another unique sound quality element. We have two proprietary transducers and compression drivers that are not off-the-shelf transducers, but were designed by Bose engineers. The ShowMatch transducers provide amazing outputs, perhaps not seen from other products in its class.’