BSS takes on Brio
MIDDLE EAST: Calrec has appointed Broadcast and Studio Solutions (BSS) as the exclusive distributor of its recently launched Brio compact digital broadcast audio console in the UAE, Bahrain and Oman. The partnership will also see BSS provide local support and after-sales service via its regional offices and represent Brio’s 4U rackmount I/O companion: Br.IO.
‘BSS is the ideal partner to help us expand the Brio footprint in the Middle East,’ explained Anthony Harrison, Calrec’s international sales manager. ‘Their extensive network of regional contacts, together with their flagship showroom in Dubai, means that a Brio is always readily available and supported in the region.’
BSS CEO Tareq Eid was equally enthusiastic about the partnership. ‘Brio is the most powerful and compact digital audio console on the market today,’ he said. ‘Throughout our region, there's strong market demand for a well-priced compact mixing console completely focused on the needs of broadcasters. We're honoured to be associated with a company as well-respected as Calrec, and we’re certain that Brio and Br.IO will make a huge impact in the region.’