Cadac appoints Hesed in Indonesia
INDONESIA: PT Hesed Kharis Indonesia has been appointed as Cadac’s distributor for the region. The partnership will see Cadac benefit from Hesed’s experience gained as the Indonesian distributor and system integrator for other manufacturers such as TW Audio, while the distributor and systems integrator adds audio mixing consoles to its arsenal.
‘Sound systems in fixed or mobile installations need three basic elements: loudspeakers, power amplification and a mixing console,’ explained Hesed’s managing director, Dene Dave Laoh. ‘We work with TW Audio, Powersoft and Lab Gruppen already and only lacked one thing, a mixing console.’
‘Hesed are incredibly committed to providing the best products and support for their customers, plus their enthusiasm for Cadac made them the logical choice for the territory,’ added Richard Ferriday, director of sales and marketing at Cadac. ‘Appointing Hesed as our Indonesian distributor is an extremely important part of our continual strategy of building a strong global partner network. Since their appointment they have exceeded our expectations by embarking on a very active programme of demos and events, which have already resulted in a number of sales.’