Ciare undergoes rebranding under Eighteen Sound
WORLD: Following Eighteen Sound’s acquisition of Ciare late last year, the former has rebranded the latter, relaunching the brand with what is described as a ‘powerful and effective’ corporate image. The rebranding includes a new logo and brand slogan, as well as a renewed focus.
With over 65 years of experience gained in the design and production of speaker and amplifier components for the professional, home and car audio sectors, Ciare’s new strategy aims to strengthen its positioning within these markets. To represent this, essential elements of the brand, inspired by the three sectors it serves, have been incorporated into the design of the new Ciare logo.
Alongside the open circle, symbolising the propagation of sound that forms the new logo, is the brand’s new slogan, ‘To each their own sound’. The slogan is described by the manufacturer as embodying the fact that each individual has their own ideas on the quality of sound and that Ciare takes note of customer and market requirements when designing their products.
‘This is a major step that will revitalise and strengthen the Ciare brand,’ stated Giacomo Previ, Eighteen Sound’s sales and marketing director. Eighteen Sound managing director, Pier Paolo Marziali added ‘This operation aims to reposition the Ciare brand’.