Clark Novak takes on Lawo radio marketing
WORLD: German broadcast specialist Lawo has appointed Clark Novak to the post of radio marketing specialist, aiming to bolster the radio-focused portion of its business. Mr Novak is described by the manufacturer as having ‘a long-running love affair with broadcasting’, who can draw on almost ‘20 years of day-to-day radio operations’.
Prior to assuming his new role, Mr Novak held the position of marketing manager for the Telos Alliance, where he was instrumental in helping to launch and establish the Axia brand.
‘We are very happy to have Clark on board,’ enthused Lawo’s director of virtual radio projects, Mike Dosch. ‘His unique perspective gained from time spent on both sides of the broadcast microphone makes him the perfect fit for the growing Lawo radio team.’
‘I can’t tell you how honoured I am to be joining one of the world’s best broadcast technology firms,’ said Mr Novak. ‘Every broadcaster I’ve talked with admires Lawo’s ingenious solutions to complex problems, and its leadership in developing new technologies for radio and TV. The inspiration and inventiveness of Lawo people, coupled with their drive and determination, are ready to revolutionise the way broadcasters work and I get to tell the story! How lucky am I?’