Concept Audio’s Malaysian MXA910 and MXA310 launch
MALAYSIA: Concept Audio recently partnered with Shure Asia Limited to host a launch event for the newest additions to the manufacturer’s Microflex Advance range: the MXA910 ceiling and MXA310 table microphones. Concept Audio serves as Shure’s Malaysian distributor.
The launch event was held at the Kuala Lumpur Convention Centre and split into three appointed time slots, each two hours in duration. Shure South East Asia Limited’s market development manager, Tan Yew Seng, spoke to those in attendance about the products, providing an introduction to the MXA910 and MXA310 and sharing technical expertise. Following an overview of the conference microphones, Zack Lim, Concept Audio’s Shure application assistant manager, gave attendees a live demonstration.
‘The launching event proved to be a great success for us as we had an impressive number of attendances turn out for all three sessions,’ said Andrew Lee, COO of Concept Associates (KL) Sdn Bhd. ‘The event was attended by the various targeted industry groups, such as audio professionals, audio engineers, dealers, special guests and respective industry partners, including systems integrators and project consultants.’