Content is king for Cabsat
MENA: Content will be at the heart of the 22nd edition of Cabsat. This will involve features such as the content marketplace and content congress educational platform.
The content marketplace will focus on buying, selling and co-production opportunities for Arabic and international content. Partners include Dubai Studio City TV and Film Commission, Dubai Film, VIACOM, Zee TV, Fox, MBC Group, NBC Universal and many regional broadcast pavilion organisers including the Nigerian Broadcast Commission.
‘The content marketplace is the region’s first exhibition focused purely on the selling and exchange of filmed entertainment content,’ said Trixie LohMirmand, senior vice president, exhibitions and events manager, DWTC. ‘International players from east and west will meet to discuss accessing and procuring content, co-production and format opportunities for scripted and non-scripted content, as well as monetising viewing mechanisms that are thriving across the Middle East and beyond – from the demand for increased production of local, Arabic content, to the highly-lucrative, emerging post-TV market for multi-language content.’
The content marketplace is being supported by Selevsion, a Saudi Arabian technology and service provider for the global broadcast industry, and multi-platform entertainment company. ‘Just as Selevision has evolved, so have viewers in the region,’ said Dr. Raed Khusheim, CEO, Selevision. ‘We are committed to bringing a new and personalised viewing experience to consumers through Selevision's entertainment services and, for this, we are proud to partner with Cabsat and the new content marketplace. We believe that this unique mixture of the world’s top content owners and buyers is crucial in order to deliver the newest and broadest range of entertainment to a diverse range of consumers, anytime and anywhere, and to address regional customers’ growing appetite for entertainment.’
Staying on the same theme, Cabsat’s conference has been rebranded as the content congress. This will be held under the theme The Future of Television in a Connected World.
The event will also offer expanded certified postproduction training, CxO roundtables, an aerial robotics and drone zone, the content delivery hub and the satellite hub. Cabsat 2016 will take place between March 8th and 10th at the Dubai World Trade Centre.