Core Brands names product manager for new initiatives
WORLD: Neal Ellsworth has been appointed to the newly-created role of product manager, new initiatives at Core Brands. Mr Ellsworth, a former reconnaissance marine and scout sniper in the United States Marine Corp, will work towards creating new products within existing categories of the Core Brands catalogue, as well as to establish new categories altogether.
Prior to joining Core Brands, Mr Ellsworth most recently served as a product line manager at SnapAV. He is graduate of the university of Florida.
‘Neal brings an in-depth knowledge of product development that will significantly contribute to the evolution of our audio, control and signal processing brands,’ said Mike Jordan, Core Brands’ vice president of product management, to whom Mr Ellsworth reports in his new role. ‘Neal will focus on categories that drive attachment sales to our current product offerings, while also helping our dealers to generate more business and satisfy their customers. With his experience, talent and keen eye, he will no doubt be a great addition to the team.’
‘I am very excited to be a part of the Core Brands team. The company is known for breaking boundaries and developing cutting-edge products that define the custom installation market,’ enthused Mr Ellsworth. ‘I look forward to continuing that tradition and growing our portfolio to create substantial business opportunities for our customers.’