DiGiCo appoints Austin Freshwater as GM
WORLD: DiGiCo has hired Austin Freshwater, who fills the role of general manager. Mr Freshwater brings aboard more than 10 years of sales experience gained at Canon, where he most recently served as sales director for the UK and Ireland.
‘During my time with Canon I developed sales into the professional broadcast sector working with the likes of NEP, the BBC and Sky as well as the A/V market via their range of projectors,’ Mr Freshwater explained. ‘This gave me a valuable insight into some of DiGiCo’s markets before I joined the company.
‘The role of general manager is also a wider remit for me,’ he continued. ‘Although there’s still a lot for me to learn on the technical side of things, the rest has fallen into place quite quickly.’
In his new role, Mr Freshwater will work closely with DiGiCo VP sales, Ian Staddon. ‘It’s great to have Austin on-board as he brings different expertise and a new perspective to the team,’ Mr Staddon said. ‘I am sure he will be an asset to the business and provide an additional level of support to both myself and the sales team.’