DPA launches Chinese website
CHINA: Recognising a growing demand for its products in China, DPA Microphones has launched a Chinese language version of its website. The website will provide product information, Microphone University articles and company news, as well as content specific to the Chinese market.
‘China is a very important market for us, but its sheer size does make it challenging. To be successful in this market you need more than just great products – you also need to get closer to your customers by providing them with relevant information in their own language,’ explained Ken Kimura, managing director of DPA’s APAC office. ‘Our new website will help us achieve this by making it easy for Chinese audio professionals to identify the best DPA microphone for their needs. We know we have an exceptional range of high end products and we believe this new resource will significantly benefit our existing and potential customers.’
Mr Kimura also noted that the Chinese language website will offer direct support to the manufacturer’s Chinese distributor, Digital Media Technology (DMT) and its sales network.
‘DPA is known worldwide for its Microphone University that provides educational content to its website visitors. The company’s deep knowledge of pro audio applications gives it a special position in the market as its product development takes everything possible into consideration to deliver perfect microphone solutions,’ added Clement Choi, managing director of DMT. ‘Having Microphone University available in Chinese will allow this knowledge to be spread to even more people, and this will greatly assist our sales efforts in China.’