Embrionix partners with PAT
ANZ: Canadian SFP conversion solution manufacturer Embrionix has appointed Professional Audio & Television (PAT) as its value-added reseller in Australia and New Zealand. The distributor will be stocking Embrionix’ systems at its Syndey-based warehoue and offering customer demonstrations.
‘Australia and New Zealand are geographically about as far as you can get from North America,’ explained Denis Pare, VP of sales at Embrionix. ‘So it was imperative to engage an efficient partner that could not only represent Embrionix, but promote and support us. We strongly feel that we found these qualities in PAT.’
Patrick Salloch, managing director at PAT, also expressed his enthusiasm. ‘We are delighted to be able to offer our customers Embrionix solutions,’ he said. ‘Embrionix is all about enabling a future-proofed transition path for broadcasters.’