Esther Eden becomes Sennheiser ambassador
MIDDLE EAST: Esther Eden has been announced as a young brand ambassador for Sennheiser in the Middle East. The singer-songwriter is signed to Universal Music MENA and joins an array of local artists and DJs who have been working with the manufacturer.
‘We have been replicating in the region what we do on a global level, with an emphasis on young, emerging talent,’ said Mig Cardamone, director of sales and marketing at Sennheiser Middle East. ‘We want local artists to know that we’re highly active in the Middle East, that we’re here to listen to and support their requirements, and of course, that we have a host of world-class audio solutions for musicians of all genres and budgets.’
With Esther Eden, Sennheiser hopes to support her with advice on the right microphone to use to get the best out of her vocal style plus product and technical support at her gigs.
‘Sennheiser has always been on top of their game, especially where wireless mics are concerned,’ stated Esther Eden. ‘They have been the choice of many of the top stars in music. But what struck me the most about Sennheiser is that they are willing to support new talent and that to me is important as I want to be connected with brands that are interested in uplifting the community. I am just starting my journey and I have been blessed to have Universal Music MENA at the helm. To now have the support of another leading international brand not only encourages me but endorses my art and my talent.’