Fulcrum forms new Chinese distribution agreement with Ease
CHINA: Fulcrum Acoustic has named Ease Audio Group Limited as its exclusive Chinese distributor. The loudspeaker manufacturer has stated that the appointment coincides with a recent ‘upswing in brand recognition and product sales in key international markets’.
The Fulcrum Acoustic distribution responsibilities in China will be divided between Ease Audio Group’s managing director, Samson So, and his colleague Jeff Li. Mr So will serve as the representative for Fulcrum Acoustic products in Hong Kong and Macao, while Mr Li will handle Mainland China.
‘We are thrilled to have Ease Audio Group representing us in China where we see tremendous opportunity for sales growth,’ enthused Fulcrum Acoustic’s president, Stephen Siegel. ‘Ease Audio Group brings a wealth of marketplace knowledge and experience to the table. They will be instrumental in helping us expand our distribution to meet the growing demand we have been seeing in export markets for our technology-driven professional loudspeaker solutions.’